BPL Eyes 10% marketplace proportion In domestic Automation, Surveillance segment

BPL Eyes 10% Market Share In Home Automation, Surveillance Segment

New Delhi: purchaser electronics firm BPL is targetting to seize 10 per cent marketplace share within thedomestic automation and surveillance phase over the subsequent 2-3 years.

BPL markets its automation answers and surveillance products below the brand ‘BPL iQ’.

The corporation on Friday announced foraying into surveillance digital camera section and eyeing boomon the returned of presidency‘s bold programme to expand 100 smart cities. except, the organisation is likewise looking to ramp up its retail sales.

“At gift, the market length of the home automation and surveillance section is over Rs three,000 crore andwe’re aiming to have around 10 consistent with cent marketplace percentage within the subsequent 2-3years,” BPL CEO k Vijaya Kumar stated.

the whole marketplace length of automation is expected to be round Rs six hundred crore and surveillance commercial enterprise is pegged to be round Rs 2,500 crore, he added.

The employer, which turned into already present in b2b sales of home automation segments, has appointed 10 distributors and over 300 dealers across India for retail sales of its BPL iQ clever Automation and BPL iQ clever Surveillance range.

For clever city initiatives, BPL has partnered with era principal Cisco to at the same time bid andparticipate in a number of the clever towns project.

“The partnership is for a few initiatives. In some, we may bid by myself additionally,” said Kumar.

The organization has launched round eighty merchandise in BPL iQ smart Surveillance and has plans to add greater.

we are operating on new products and generation. In each three to six months you’ll see us coming with new merchandise and technology. We sense that there’s a genuine requirement for this, the mannersociety is developing. safety and protection is a primary constraint,” he said.

BPL iQ domestic Automation system variety starts Rs 50,000 onward and BPL iQ smart surveillance cameras starts offevolved from Rs 1,000.

The agency has indigenously designed, developed and synthetic its BPL iQ clever Automation based onwi-fi at Bengaluru.

(This story has no longer been edited with the aid of NDTV workforce and is vehicle-generated from a syndicated feed.)
story first posted on: can also 06, 2016 18:27 (IST)

Tags: BPL, home Automation, home Surveillance

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