Patanjali Classified ads Unsubstantiated, Deceptive: Watchdog

Advertising Standards Council of India said that Patanjali Ayurved

New Delhi: Advertising watchdog ASCI has another time pulled up yoga guru Ramdev-promoted Patanjali Ayurved for going for walksMisleadingadvert campaigns that disparages competitorsproducts.

The Advertising and marketing Requirements Council of India (ASCI) said that Patanjali Ayurved “unfairly denigrates” merchandise of its rivals within the Classified ads.

The Consumer Complaints Council (CCC) observed that Patanjali’s declare for its ‘Kachi Ghani Mustard Oil’ that rival makers are selling mustard oil “adulterated with oil made by using solvent extraction procedurewith neurotoxin containing Hexane”, become now not substantiated.

Additionally, the declare is grossly Misleading through exaggeration,” the ad regulator stated in its list for the month of April, 2016, wherein it upheld sixty seven Complaints against numerous groups.

Besides, Patanjali Also didn’t substantiate its claims for Patanjali Fruit Juice, in which it had claimed rivalbrands as “high priced juices containing less pulp”.

Consistent with the regulator, the advert changed into accompanied through connection with theprices of different branded juices and “by implication unfairly denigrates the entire elegance/category of fruit juices”.

Further, it Also didn’t substantiate its claims within the advert for cattle feed ‘Patanjali Dugdhamrut’ as “other groups mix 3 to 4 in keeping with cent urea and other non-safe to eat matters of their livestockfeed.”

ASCI Additionally held Patanjali Ayurved’s commercials for toothpaste ‘Patanjali Dant Kanti’ as Deceptiveas it did not substantiate claims of it being effective in opposition to pyorrhoea, swelling and bleeding of gums, yellowing of tooth, sensitivity and awful breath and provides a herbal defend towards germs.

While contacted, a Patanjali Ayurved spokesperson stated the agency is calling into the information and exploring criminal alternatives on this remember.

We are searching into the details and are in talks with the legal branch,” he stated.

In Might also this 12 months, ASCI had rapped Patanjali Ayurved for “false and Misleading” claims in itsnumerous Advertisements, which includes its hair oil and washing powder manufacturers, even asissuing listing for month of March.

ASCI has Additionally pulled up organizations like Nissan Automobiles, Tata Motors, Amazon, Pernod Ricard India, Reckitt Benckiser, Colgate-Palmolive, Procter & Gamble Hygiene & Health Care, Hindustan Unilever, Idea Cellular, Reliance Industries.

It upheld Lawsuits in opposition to an ad of Nissan Sunny, where Nissan Automobiles has proven the driver speakme on the telephone, automobiles coming from the incorrect sides, automobile overtaking from the wrong side and the motive force now not wearing seat belt.

In line with ASCI, it “encourages dangerous/unsafe practices and manifests a disregard for protection“.

Further, Apollo Tyres became pulled up via ASCI for displaying a man driving a scooter on the footpath to get beforehand of the blocked visitors, that is in violation of visitors regulations.

Tata Cars Additionally didn’t substantiate its claim for its industrial car Signa as “better productivity thruimproved comfort and fleet utilisation”, “Advanced incab experience“.

It Additionally pulled up Reliance Industries for an ad of Reliance Jio Infocomm wherein the company has claimed that “Financial yr 2016-17 could be the primary full 12 months of business operations of Reliance Jio.”

In line with ASCI, “it is factually incorrect and possibly to lie to the customers because the advertiser hasnow not started its business services“.

Two-wheeler maker Suzuki Motorcycle India turned into Also pulled up for its advert of Suzuki Gixxer. Theadvertisement claims Suzuki Gixxer as theMaximum Presented Motorcycle of the year 2015-sixteen“, with a picture of nineteen awards proven at the lowest of the advertisement, which was false andDeceptive, as Suzuki Gixxer had won simplest six awards in 2015-16, ASCI had said.

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